#GoHealth Campaign to build future generation of health heroes

• $1 million campaign announced to encourage more young Queenslanders to take up a career in the public health sector.
• #GoHealth will launch in November, targeting Queenslanders aged 15-18 and their parents.
• The campaign, announced in the Health Minister’s CEDA speech, will use predominantly digital channels including TikTok to showcase the range of jobs available in Queensland Health.
• It is in addition to other programs aimed at building Queensland’s health workforce, including financial incentive schemes and free TAFE for health courses.

Teens will be targeted in a $1 million campaign designed to recruit Queensland’s next generation of health workers.

The youth recruitment drive #GoHealth, announced by Health Minister Shannon Fentiman in her CEDA keynote address, will promote careers in the public health sector to Queenslanders aged 15-18 and their parents.

The campaign highlights the diverse range of roles available within Queensland Health, including doctors, nurses, allied health professionals, social workers and healthcare administrators.

Incorporating social media channels, including TikTok and Instagram, as well as traditional media, the campaign features a day in the life of young health professionals like Maddie, a pharmacist at the Queensland Children’s Hospital.

“I love working with kids and feel so grateful I can do it every day through Queensland Health,” Maddie says.

Parents and schools will also be targeted through a range of other platforms.

The campaign is designed to build the pipeline of talent coming through Queensland’s health system in the years to come.

Queensland is continuing to roll out incentive schemes to attract talented workers from interstate and overseas, but this new campaign also highlights the importance of growing our own health workers.

Its first phase will run between November 2023 and January 2024, coinciding with the lead-up to, and release of, Australian Tertiary Admission Rank (ATAR) results.

The second burst of media will run between March and April 2024 when there is a strong focus in schools on planning student pathways.

#GoHealth will complement other initiatives to bolster Queensland’s future health workforce. From 2024, young Queenslanders will be able to access free TAFE for 13 health courses, including a Diploma of Nursing.

During her speech, the Minister noted that Queensland Health was likely to need more than 40,000 additional staff over the next decade.

For information about health career pathways, visit www.cyohealthcareer.com.au/about/.

Quotes attributable to the Minister for Health, Mental Health and Ambulance Services and Minister for Women Shannon Fentiman:

“With demand for healthcare services rising, we will need tens of thousands more health workers entering the public health system over the next decade.

“We are already doing so much to compete in the global workforce market, and we know that healthcare workers are in short supply.

“That’s why we are rolling out this campaign, so that we can ensure we are growing our own workers here in Queensland and building that talent pipeline.

“It builds on top of the other work we are doing, including making 13 health TAFE courses free from 2024, including a Diploma of Nursing.

“My message to young Queenslanders is that if you want work that is meaningful, fulfilling, well-paying and secure, then choose a career in health.

“Whether you want to be a doctor, a nurse, a health scientist, a psychologist or a physiotherapist, we will have a job for you when you complete your studies.

“It’s difficult to think of a job more fulfilling than providing care to people who are at their most vulnerable.

“We must do more to grow our own and take advantage of the budding talent we have here in Queensland, and I am confident that this campaign will do that.”

ENDS

Media Contact: Phoenix Campbell 0439 949 719