Queensland Police launch major recruitment marketing campaign to boost the frontline

• Queensland Police Service (QPS) has launched its largest ever recruitment marketing campaign.
• Challenging, Rewarding, Policing showcases various policing roles across the unique Queensland landscape to entice new recruits.
• Significant incentives are also continuing to be offered to new recruits.

The Queensland Police Service has officially launched the largest recruitment marketing campaign in its history, showcasing the dynamic nature of a career in QPS to entice prospective recruits.

From Brisbane’s bayside to Mossman Gorge in Far North Queensland, the ‘Challenging, Rewarding, Policing’ creative campaign features real officers in moments that reflect day-to-day policing amongst a picturesque Queensland backdrop.

Audiences will get a glimpse of academy life for recruits, follow the Water Police and Polair as they rescue a young boy, see a fast-paced arrest in Fortitude Valley, watch the Public Safety Response Team conduct a raid at a property and importantly see how frontline officers engage with local communities to make a difference.

Challenging, Rewarding, Policing illustrates the endless possibilities anyone can explore with a career in policing – through advertisements across television, cinema, streaming, online, billboards and radio.

From protecting, responding and investigating, to supporting, rescuing and learning, the campaign visuals capture the essence of active frontline policing and community engagement with key-word motifs to guide the viewing experience.

The marketing campaign, which has been months in the making, targets those considering a policing career and experienced officers both nationally and internationally, seeking a challenging and rewarding career. The campaign reflects the QPS’ commitment to creating a safer and more secure Queensland.

The launch of the campaign also includes a new-look Police Recruit website, where eight serving police officers share their story of joining the QPS and where it has taken their career and lifestyles.

Spoken in their own words, each officer’s journey and career is unique, in the hope their experiences will guide and advise prospective recruits in their journey to joining QPS.

To take the first step towards a challenging and rewarding career, find out more at policerecruit.qld.gov.au.

Quotes attributable to Police Minister Mark Ryan:

“The Palaszczuk Government is committed to bolstering frontline officers to keep pace with Queensland’s growing population.

“Which is why we are investing $87.5 million over 5 years to support the largest ever police recruitment drive, significantly boosting the number of police.

“This campaign is about showcasing the significant and active role our police undertake, with the aim of attracting applicants who are ready to take on both the challenges and rewards of a fulfilling career as a police officer.

“As a police officer, you can have one career that has endless possibilities.”

“From the urban streets of Fortitude Valley to the breathtaking landscapes of Bribie Island, Goombungee and Far North Queensland, this campaign reveals the dynamic and diverse nature of a career in the QPS.

“In addition, incentives continue to be offered such as no application fees, additional cost of living allowance, free accommodation, up to $20,000 towards select HECS debt and $20,000 paid towards the cost of relocation for police from other jurisdictions.

“There has never been a better time to join QPS in our sunshine state, whether you’re an officer looking to move abroad or seeking a new and rewarding career.”

Quotes attributable to Queensland Police Service Commissioner Katarina Carroll:

“A career with Queensland Police Service, is a career like no other. The sheer variety of roles, skills, situations and moments in a vast state like ours makes it such a uniquely challenging and rewarding career for everyone to consider.

“We are recruiting passionate people from all backgrounds who want to make a difference and provide world class policing services to our communities across Queensland.

“The QPS has embarked on its largest ever recruitment campaign, targeting both new recruits and experienced officers from around the world and we believe this campaign will help us raise interest to the next level.

“The campaign aims to showcase real officers in moments that reflect their day-to-day on the job. It artistically encapsulates the endless possibilities a career with the QPS has to offer.

“From protecting, responding and investigating, to supporting, rescuing and learning, the campaign visuals capture the essence of active frontline policing and community engagement.

Quotes attributable to Queensland Police Union President Ian Leavers:

“The QPU identified there was a need for a very different approach to recruiting to attract candidates in the current labour market. 

“Our research confirms people not only want to contribute and serve the community but they want a good salary, highly paid superannuation and a stable work life balance. When we highlighted the fact first year Constables could take home a package of $100,000 in their first twelve months for a 38 hour week it proved highly attractive, something they would consider and try. 

“The Premier, Police Minister and Treasurer listened to our advocacy and didn’t hesitate to fund our initiatives. I’m confident Queensland will be a first option employer for people wanting a career in policing. “

ENDS

Media Contacts:

Minister Ryan’s Office: Ph: (07) 3035 8300

Police Media: Ph: (07) 3015 2444