FutureBeef continues to raise the steaks

Published Saturday, 22 July, 2023 at 11:00 AM

Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities
The Honourable Mark Furner

Herb and Sue George from Glen Valley Station, Jundah

Herb and Sue George from Glen Valley Station, Jundah

  • FutureBeef program renewed for four years.
  • $3.66 million to support northern beef producers.
  • One-stop information shop backed by leading research.

The FutureBeef program has been renewed for four years, ensuring the northern Australian beef industry continues to get the support it needs to deliver high-quality, sustainably produced products to consumers around the world.

The $3.66 million program is a partnership between the Queensland, Northern Territory and Western Australian governments, Meat & Livestock Australia (MLA) and the Australian Government through the MLA Donor Company.

Backed by world-leading research and development, FutureBeef is a one-stop shop that provides beef producers with the information they need to improve the resilience, profitability and sustainability of their businesses.

It promotes events and produces webinars, case studies, videos, social media, e-bulletins and web content to assist graziers with:

  • animal production, health and welfare
  • grazing land management
  • business management
  • research and development.

For more information, visit www.futurebeef.com.au, where you can sign up to the monthly eBulletin.

You can also follow FutureBeef on Facebook, Twitter, LinkedIn or YouTube.

Quotes attributable to Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner:

FutureBeef is a great example of government and industry working together to provide real benefits to the northern Australian beef industry, which continues to position our beef products favourably with consumers here and overseas,” Mr Furner said.

Backed by leading research and development, FutureBeef is a valued and trusted source of information for graziers, enabling them to make informed decisions about their businesses.

“The renewal of the FutureBeef program will ensure graziers continue to get the support they need to improve their resilience, profitability and sustainability.”

Quotes attributable to Northern Territory Minister for Agribusiness and Fisheries Paul Kirby:

“The Northern Territory Government understands the importance of collaborating with other jurisdictions to ensure we make the most of one of our country’s most important assets - our northern Australian beef industry.

“We need to ensure the industry and its stakeholders are not only supported, but empowered to contribute strongly to our economy, and the renewal of the FutureBeef program is a great step forward.”

Quotes attributable to Western Australian Minister for Agriculture and Food, Jackie Jarvis:

“The FutureBeef portal has proven to be a valuable tool for Western Australian pastoralists to access relevant, timely and practical information and advice to optimise production and business profitability and sustainability.

“WA’s Northern Beef Development project regularly contributes to the platform, sharing learnings from a range of onground research and development initiatives with the national pastoral network.”

Quotes attributable to Meat & Livestock Australia managing director Jason Strong:

“MLA is proud to be a long-standing investment partner in FutureBeef,” Mr Strong said.

“FutureBeef has a track record of success delivering practical outcomes for northern graziers, building on years of research and extension work through northern Australia in everything from reproduction and genetics to land management and sustainability.

“It is another example of a successful partnership between industry and government helping to put practical and science-based information into the hands of producers.”

Quotes attributable to western Queensland grazier Sue George:

“As graziers, we’ve got to keep evolving and moving forward to survive. FutureBeef provides the tools and information we need to do this.

“Like many producers, we're time-poor so it’s great to be able to visit the FutureBeef website 24/7 for advice we can trust. There are plenty of free tools to help us manage our cattle, land and business.

“We’ve also found the FutureBeef webinars great. They've helped us adopt new practices to adapt to changing environmental and market conditions.”

Explainer/fast fact and or further information:

FutureBeef has had more than 800,000 hits on its website, www.futurebeef.com.au, and more than 280,000 views on YouTube since its inception in 2012.

It has almost 23,000 social media followers and about 6650 e-bulletin subscribers.

A 2021 review found FutureBeef was a valued and trusted source of information that helped northern Australian graziers make informed decisions about their businesses.

About three-quarters of those surveyed said they had made or intended to make a practice change because of a direct engagement with FutureBeef. This is an excellent result that demonstrates the value of the program to the northern beef industry.

Media contact – Martin Philip 0407 675 008