Bike-friendly businesses ride benefits

Queensland businesses looking to become more bike friendly, can now access a practical guide to put them on the right path.

The new guide is available online with tips and tricks for business owners and operators to become bike friendly and learn why it makes good business sense to do so.

Being bike friendly presents a number of significant opportunities, including more customers, while also promoting a healthy lifestyle.

The guide was informed by research with bike riders, businesses, local councils, and bike-riding industry groups across the state.

The research revealed almost 95 per cent of frequent bike riders visit businesses when riding, and more than half of them stop and shop on most or every trip.

Bike riders present a growing market of people who want to stop, shop and spend at businesses of all types from local cafes and supermarkets, through to tourism destinations and professional service appointments.

Three out of four of these riders are even willing to go out of their way to visit a business that provides a welcoming environment and facilities for bike riders.

Just as businesses are tapping into new markets by being family or pet friendly, being bike friendly can provide a genuine point of difference and help Queensland businesses attract new and repeat customers.

The guide is available to download now on the TMR website at https://www.tmr.qld.gov.au/travel-and-transport/cycling/research-and-resources/bike-friendly-business

Quotes attributable to the Transport and Main Roads Minister Mark Bailey:

“Whether it's a coffee after a morning cycling or cold drink midway through a daytime ride, the cycling community present a huge opportunity for Queensland businesses.

"Talking with cycling groups, we've found one of the best ways for business owners to tap into this thriving market is to make it more convenient for riders to pull up and park.

"I am pleased to announce the launch of the 'Become a bike-friendly business' guide.

“It's designed to give practical advice to Queensland businesses and help them understand the potential of the bike-riding market.

"It breaks down the essential things riders are looking for, and how business owners can get started on the path to bike-friendly business success.

"By supporting businesses to make it more convenient and secure for people to ride and park their bike while they shop, the Queensland Government is helping create a great lifestyle through less traffic congestion and carbon emissions, and more opportunities for people to stay active and healthy."

Quotes attributable to the Minister for Employment and Small Business Di Farmer:

“We recognise small businesses have their shoulders to the wheel daily and every little piece of help we can give them is important. Our bike friendly business guide is just another example of leaving no stone unturned to help out.

I encourage businesses to try to find a few minutes to read the guide for some valuable tips.”

ENDS 

Media contact:  Charlton Hart - 0400 431 443