Campaign warns drivers to slow down this Easter

As Easter and the Queensland school holidays approach, drivers are being warned that travelling even a few kilometres above the speed limit has the potential for tragedy.

Transport and Main Roads Minister Mark Bailey said with increased traffic expected from Friday (30 March), drivers needed to understand low-level speeding is a serious issue.

The successful “Let’s Change The Way We Look At Speed” campaign has been re-launched this year, featuring television, radio and digital advertising.

“With more people on the roads during the Easter break and school holidays, this campaign reminds motorists that even driving a little over the speed limit can have tragic consequences,” Mr Bailey said.

“On average, speed kills and injures over 600 people per year in Queensland and 50 per cent of crashes are at 10km/h or less above the speed limit.

“These statistics are horrific. Too many lives are lost and devastated from this risky driving behaviour.

“With speed-related crashes contributing to a quarter of the road toll, it is timely to remind all motorists to slow down and think of others during this Easter break.”

Mr Bailey said the campaign, which first appeared in 2016, was one of the most memorable speed road safety campaigns in recent years and had contributed to a change of driver behaviour.

“The overall campaign theme, Let’s change the way we look at speed, is part of a long-term strategy to discourage and stigmatise speeding amongst Queensland road users to create social change over time,” Mr Bailey said.

“While some progress has been made in recent years, with recent data suggesting motorists are generally reducing their average speed, it is important to remain vigilant and continue reminding drivers of the importance of slowing down.

“We want Queensland motorists to make safety their number one priority – it is up to each individual to take responsibility for their behaviour.”

The campaign will feature on TV, radio, outdoor billboards and via a targeted digital strategy throughout Queensland in the lead-up to Easter and during the school holidays.

Tips to stay safe on the roads during the Easter period:

• Always buckle up.
• Use a plan B and plan ahead to avoid driving after drinking – organise a lift, catch a cab or public transport, designate a driver or stay at a mate’s place.
• Never use your phone while driving – stow it away until you reach your destination.
• Don’t rush – stick to the speed limit and allow extra time for your journey.
• Get a good night’s sleep before you hit the road and make sure you take regular breaks on long trips – fatigue kills.
• Drive to the conditions – increase your following distance and drive slower than the signed speed limit if stuck in bad weather (or delay your trip until the weather clears).
• Remember – if it’s flooded, forget it.

For more information, visit www.jointhedrive.qld.gov.au.

ENDS

Media contact, Dominic Geiger, 0447355565