Queensland says no to healthcare violence
Published Thursday, 31 March, 2016 at 01:52 PM
Minister for Health and Minister for Ambulance Services
The Honourable Cameron Dick
A new campaign will show just how violent the workplace can be for Queensland healthcare workers.
Minister for Health and Ambulance Services Cameron Dick launched the new $1.35 million public awareness campaign today.
“When most Queenslanders go to work they don’t have to factor in being assaulted as part of their day,” he said.
‘‘Sadly, being punched, bitten, slapped, kicked and even spat on is a reality for healthcare workers.
‘‘Last financial year more than 3300 healthcare workers were physically assaulted and let’s be clear, it’s just not on.
“Any person found guilty of assaulting a healthcare worker can receive up to 14 years in prison.”
Mr Dick said he was aware that this new campaign was not the sole solution.
‘‘This is not a quick fix,’’ he said.
‘‘It is however, a step in the right direction as we try to change people’s attitudes towards what is acceptable behaviour and what is not.’’
The campaign will begin on Sunday and include a mix of advertising on social and digital media, television and out-of-home advertisements on billboards and at bus stops.
Mr Dick said most Queenslanders would find the campaign’s content confronting.
‘‘The ads are full-on but in reality, it can get a lot worse. There is absolutely no excuse for anyone to abuse or physically assault a healthcare worker.
“As a community, we have an essential role to play in keeping our healthcare workers safe.
‘‘Our healthcare workers deserve our respect and gratitude for the important work they do.
‘‘I encourage the community to get behind this campaign and support zero tolerance for this type of anti-social behaviour.”
The public awareness campaign was a recommendation from the interim report by the Paramedic Safety Taskforce.
The Queensland Ambulance Service Paramedic Safety and Queensland Health Occupational Violence Taskforces were created to help reduce the number of assaults and will deliver their final reports later this year.
To view the campaign visit https://www.youtube.com/HealthierQueensland It’s important to note, the campaign’s content contains graphic imagery and some people may find the content distressing.
MEDIA CONTACT: Anna Jabour 0429 890 942