You beauty! Southside beauty company takes on Asia

An innovative company based on Brisbane’s Southside has Asia in its sights as a target export market for its Queensland-produced beauty and wellbeing products.

Minister for Trade John Mickel said that Aurora Pharmaceuticals Australia was amongst 18 Queensland beauty, lifestyle and wellbeing businesses taking the opportunity to promote their products and services when Trade Queensland led its inaugural mission to attend the Cosmoprof Asia trade show.

“Aurora Pharmaceuticals Australia is a producer of natural foods including vitamins, dietary supplements and skincare products and is already successful in exporting the company’s products to Hong Kong, China and Taiwan,” Mr Mickel said.

“The company was a winner of the Emerging Exporter category in the Logan and Redlands Regional Export Awards in 2007.

“The State Government and Trade Queensland identified Cosmoprof Asia 2008 as a strong vehicle for promotion of Queensland’s growing natural health products and cosmetics industries in Asia. Exhibitors from around 40 countries and an estimated 20,000 international visitors attended the trade show.

“Trade Queensland’s offices in Hong Kong, Guangzhou, Taipei and Seoul attracted buyer delegations from their markets to attend Cosmoprof Asia and to meet with the visiting Queensland companies in Hong Kong.

“This gave Aurora Pharmaceuticals and other Queensland companies participating in the Trade Queensland mission an opportunity to pitch their products and services to buyers from across Asia.

“The State Government and Trade Queensland are committed to working with promising businesses like Aurora Pharmaceuticals to strengthen Queensland’s economy for the future.

“The trade show focused on the key lifestyle and wellbeing sectors including cosmetics, perfumery and toiletries, professional beauty salon products and equipment, packaging, raw materials, machinery, private label and contract manufacturing, hair products, equipment, salon furnishings and natural health products.

“It also included seminars and presentations by industry leaders highlighting new developments in Asia affecting the lifestyle and beauty industry such as consumer demand, effective packaging, import restrictions and regulations, and growth trends,” Mr Mickel said.

A total of 32 delegates participated in the Queensland trade mission and had the opportunity to meet with senior executives and potential buyers from Asia’s major import and distribution companies and inspect leading department stores and retailers in Hong Kong. Cosmoprof Asia 2008 was held in Hong Kong from 12 to 14 November.

Media contact: 3237 1944

Aurora Pharmaceuticals Australia Pty Ltd – Wu Banghe Tel: 07 3208 2858 www.aurorapharma.com.au

21 January 2009