You beauty! Sunshine Coast beauty companies take on Asia

Two innovative Sunshine Coast companies have Asia in their sights as a target export market for their Queensland-produced beauty products.

Minister for Trade John Mickel said that Eumundi-based House Of Oils and Noosa’s Magic Tan were amongst 18 Queensland beauty, lifestyle and wellbeing businesses taking the opportunity to promote their products and services when Trade Queensland led its inaugural mission to attend the Cosmoprof Asia trade show.

“House of Oils specialises in essential oils and is the original sugar cane exfoliant company in Australia, with sugar cane exfoliant products for the body and face. They export online worldwide,” Mr Mickel said.

“Magic Tan’s Australian arm, Wear Nothing Pty Ltd, produces MagicWhite, a product that is used to lighten skin. The whitening product is 100% Australian, manufactured on the Gold Coast and sold in the USA and South Asia.

“The Sunshine Coast continues to prove itself as an excellent home to businesses that are capable of succeeding in exporting their lifestyle, cosmetic and other beauty products overseas.

“The State Government and Trade Queensland identified Cosmoprof Asia 2008 as a strong vehicle for promotion of Queensland’s growing natural health products and cosmetics industries in Asia. Exhibitors from around 40 countries and an estimated 20,000 international visitors attended the trade show.

“Trade Queensland’s offices in Hong Kong, Guangzhou, Taipei and Seoul were involved in this trade event, attracting buyer delegations from their markets to attend Cosmoprof Asia and to meet with the visiting Queensland companies in Hong Kong.

“This gave these Sunshine Coast companies and others participating in the Trade Queensland mission an opportunity to pitch their products and services to buyers from across Asia.

“The State Government and Trade Queensland are committed to working with promising businesses like House Of Oils and Magic Tan to strengthen Queensland’s economy for the future,” Mr Mickel said.

The trade show focused on the key lifestyle and wellbeing sectors including cosmetics, perfumery and toiletries, professional beauty salon products and equipment, packaging, raw materials, machinery, private label and contract manufacturing, hair products, equipment, salon furnishings and natural health products.

It also included seminars and presentations by industry leaders highlighting new developments in Asia affecting the lifestyle and beauty industry such as consumer demand, effective packaging, import restrictions and regulations, and growth trends.

A total of 32 delegates participated in the Queensland trade mission and had the opportunity to meet with senior executives and potential buyers from Asia’s major import and distribution companies and inspect leading department stores and retailers in Hong Kong. Cosmoprof Asia 2008 was held in Hong Kong from 12 to 14 November.

Media contact: 3237 1944

House of Oils: Anne-Maree Craigie Tel: 07 5479 5275 www.houseofoils.com.au

Magic Tan: James Hay Tel: 07 5440 5353 www.magictan.com.au or www.magicskin.com.au

21 January 2009