Published Tuesday, 25 November, 2008 at 05:00 AM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
Bligh Government gets tourism operators online
No company in the 21st century can afford to overlook ICT according to Tourism Minister Desley Boyle who today announced a new e-kit to help tourism operators grow their businesses online.
“ICT can help businesses access new markets, communicate better, improve operations and ultimately boost profits,” Ms Boyle said
“Tourism is just one industry that has been transformed by it in the last 10 years.
“Today, 26% of tourism bookings in Australia are made online.”
Ms Boyle said the new Tourism e-kit was a comprehensive educational resource that covered everything from how to create a good website, to how to make the most of using Google ad words.
“It incorporates 37 tutorials, which recognise the challenges small–to-medium tourism businesses face.
“Users are guided through online tutorials that include planning and developing a website, writing web friendly content and successfully promoting a product online.
“The initiative is about ensuring our tourism operators are up-to-speed with the rapidly changing market environment – it’s vital if we’re to realise the Q2 vision to develop a strong, smart economy for tomorrow’s Queensland.”
Ms Boyle said the e-kit was an initiative of the National Online Strategy Committee, which represents the Australian state, national and territory tourism offices.
Tourism Queensland and its state counterparts jointly funded the project, after identifying the need for accessible online information for tourism operators.
“The unique tourism tool was launched by Australia’s largest government tourism initiative, the Australian Tourism Data Warehouse (ATDW), which serves as a central distribution and storage facility for digital tourism information on Australia,” Ms Boyle said.
Tourism Queensland Chief Executive Officer Anthony Hayes said the organisation was extremely proud to offer this tailor-made e-marketing education program to the Queensland tourism industry.
“The aim of the project was to provide tourism operators with the knowledge and guidance to make informed decisions about what online tools and activities they can invest in,” Mr Hayes said.
“The program is an important step towards improving Australian tourism opportunities in an increasingly competitive global online marketing environment.”
The e-kit is available on Tourism Queensland’s corporate website and is available for download by operators free of charge. http://www.tq.com.au/online
Media contact: 3225 1005 or 0419 025 326
24 November 2008
“ICT can help businesses access new markets, communicate better, improve operations and ultimately boost profits,” Ms Boyle said
“Tourism is just one industry that has been transformed by it in the last 10 years.
“Today, 26% of tourism bookings in Australia are made online.”
Ms Boyle said the new Tourism e-kit was a comprehensive educational resource that covered everything from how to create a good website, to how to make the most of using Google ad words.
“It incorporates 37 tutorials, which recognise the challenges small–to-medium tourism businesses face.
“Users are guided through online tutorials that include planning and developing a website, writing web friendly content and successfully promoting a product online.
“The initiative is about ensuring our tourism operators are up-to-speed with the rapidly changing market environment – it’s vital if we’re to realise the Q2 vision to develop a strong, smart economy for tomorrow’s Queensland.”
Ms Boyle said the e-kit was an initiative of the National Online Strategy Committee, which represents the Australian state, national and territory tourism offices.
Tourism Queensland and its state counterparts jointly funded the project, after identifying the need for accessible online information for tourism operators.
“The unique tourism tool was launched by Australia’s largest government tourism initiative, the Australian Tourism Data Warehouse (ATDW), which serves as a central distribution and storage facility for digital tourism information on Australia,” Ms Boyle said.
Tourism Queensland Chief Executive Officer Anthony Hayes said the organisation was extremely proud to offer this tailor-made e-marketing education program to the Queensland tourism industry.
“The aim of the project was to provide tourism operators with the knowledge and guidance to make informed decisions about what online tools and activities they can invest in,” Mr Hayes said.
“The program is an important step towards improving Australian tourism opportunities in an increasingly competitive global online marketing environment.”
The e-kit is available on Tourism Queensland’s corporate website and is available for download by operators free of charge. http://www.tq.com.au/online
Media contact: 3225 1005 or 0419 025 326
24 November 2008