Published Thursday, 17 July, 2008 at 07:01 PM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
MEDIA ALERT - WHERE’S WALLY?
State Government and The King partner for $675,000 tourism campaign
Tourism Minister Desley Boyle will at 10am tomorrow, 18 July, announce a new $675,000 tourism campaign featuring league legend Wally Lewis to lure visitors to Queensland for the state’s biggest sporting event of the decade – the Rugby League World Cup.
The special “Where’s Wally” type promotion will target interstate fans to encourage them to come to Queensland for the event and spend some extra time exploring while they’re here.
Expected visitor numbers, economic impact and campaign details will be discussed further at the press conference.
WHO: Minister Desley Boyle and Wally Lewis
WHAT: Press conference
WHEN: 9.45 for 10am start
Friday, 18 July 2008
WHERE: Speaker’s Green
Parliament House
Ends
Media contact: Marcus Taylor 3225 1005 or 0419 025 326
17 July 2008
Tourism Minister Desley Boyle will at 10am tomorrow, 18 July, announce a new $675,000 tourism campaign featuring league legend Wally Lewis to lure visitors to Queensland for the state’s biggest sporting event of the decade – the Rugby League World Cup.
The special “Where’s Wally” type promotion will target interstate fans to encourage them to come to Queensland for the event and spend some extra time exploring while they’re here.
Expected visitor numbers, economic impact and campaign details will be discussed further at the press conference.
WHO: Minister Desley Boyle and Wally Lewis
WHAT: Press conference
WHEN: 9.45 for 10am start
Friday, 18 July 2008
WHERE: Speaker’s Green
Parliament House
Ends
Media contact: Marcus Taylor 3225 1005 or 0419 025 326
17 July 2008