Published Tuesday, 08 July, 2008 at 05:00 AM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
Ditch the snow–man! Australians search for Queensland beach holidays
More Australians are looking for a warm Queensland winter escape than visiting the snow fields.
Tourism Minister Desley Boyle said according to web monitor HitWise, online searches for beach holidays in Queensland outnumbered those of ski holidays down south.
“Searches for theme parks, islands and beach-related accommodation appeared amongst the top 30 search terms referring traffic to the Travel – Destinations and Accommodation industry between February and May,” Ms Boyle said.
“Comparatively, during the same period only three ski holiday terms appeared.
“In fact Gold Coast page views on Queenslandholidays.com.au for June this year were triple that of the same month last year.”
Ms Boyle said Tourism Queensland was taking the lead this winter, marketing escapes from the chilly southern states with an innovative interactive ’Wow! Queensland’ campaign.
Launched in April and continuing until September, the campaign, valued at almost $3 million, aims to get southerners skiing in warm Queensland waters and not on cold southern fields.
“The campaign uncovers a raft of exciting and often unexpected experiences across the themes of natural adventures, food and wine and indulgence,” Ms Boyle said.
“For the first time visitors are encouraged to provide their own Queensland stories and images.
“The promotion of these experiences will strengthen Queensland’s reputation as the holiday state.
“The competition has been a great hit so far with more than 2000 holiday images submitted and in the running for a $10,000 Queensland holiday,” Ms Boyle said.
Further information can be found by visiting www.whereelse.com.au .
Ends
Further information:
Minister’s Office - Marcus Taylor ph 3225 1005 or 0419 025 326
Tourism Queensland - Kerri Anderson ph 3535 5010
Tourism Minister Desley Boyle said according to web monitor HitWise, online searches for beach holidays in Queensland outnumbered those of ski holidays down south.
“Searches for theme parks, islands and beach-related accommodation appeared amongst the top 30 search terms referring traffic to the Travel – Destinations and Accommodation industry between February and May,” Ms Boyle said.
“Comparatively, during the same period only three ski holiday terms appeared.
“In fact Gold Coast page views on Queenslandholidays.com.au for June this year were triple that of the same month last year.”
Ms Boyle said Tourism Queensland was taking the lead this winter, marketing escapes from the chilly southern states with an innovative interactive ’Wow! Queensland’ campaign.
Launched in April and continuing until September, the campaign, valued at almost $3 million, aims to get southerners skiing in warm Queensland waters and not on cold southern fields.
“The campaign uncovers a raft of exciting and often unexpected experiences across the themes of natural adventures, food and wine and indulgence,” Ms Boyle said.
“For the first time visitors are encouraged to provide their own Queensland stories and images.
“The promotion of these experiences will strengthen Queensland’s reputation as the holiday state.
“The competition has been a great hit so far with more than 2000 holiday images submitted and in the running for a $10,000 Queensland holiday,” Ms Boyle said.
Further information can be found by visiting www.whereelse.com.au .
Ends
Further information:
Minister’s Office - Marcus Taylor ph 3225 1005 or 0419 025 326
Tourism Queensland - Kerri Anderson ph 3535 5010