‘Find Your 30’ Campaign to help Queenslanders get active: Spence
Published Sunday, 30 March, 2008 at 10:00 AM
Minister for Police, Corrective Services and Sport
The Honourable Judy Spence
Sport Minister Judy Spence today launched the Queensland Government’s Find Your 30 Campaign, aimed at helping Queenslanders to adopt healthier, more active lifestyles.
People can now go online and access the interactive your30.com.au website, which offers practical suggestions and useful information to help people get active.
The campaign is part of the Queensland Government’s $8.4 Million Eat Well Be Active initiative, aimed at improving the health and wellbeing of Queenslanders.
“The Find Your 30 campaign is about helping Queenslanders to find that crucial 30 minutes for exercise everyday, which we all need to keep our bodies healthy,” Ms Spence said.
“We know it can be hard for people to find an additional 30 minutes a day in their already hectic lives, so this campaign is about incorporating 30 minutes of exercise into normal everyday activities.
“The your30.com.au website offers practical suggestions – it can be as simple as taking the stairs instead of the elevator, walking to the corner shop, getting off the train a stop early, walking the dog every night or going for a stroll in your lunch hour.
“Combined with choosing healthier food options, 30 minutes of exercise each day can make a real difference to a person’s health and wellbeing.
“In fact, simple activities, like brisk walking, swimming, dancing and cycling can help reduce the risk of developing heart disease, Type 2 diabetes, stroke, cancer and a range of other diseases.”
Ms Spence said the Queensland Government has committed $30 million dollars to tackle rising obesity rates.
“Less than 50% of the Queensland adult population is sufficiently active to receive health benefits, and two out of three males and one in two females are overweight.
“Even more concerning is the fact that, in Queensland, in the first year of school, 17% of boys and 20% of girls are already overweight. For most of these children this means they will then become obese adults.
“The Find Your 30 campaign aims to turn these disturbing trends around.
“To get the Find Your 30 message across to all Queenslanders, we will be running a range of radio, television and outdoor advertisements across metropolitan and regional areas.
“A number of the state’s sporting greats are supporting and promoting this Queensland Government initiative, including Eat Well Be Active Ambassador, tennis icon Pat Rafter; champion swimmer Sam Riley; and cricket legend Matthew Hayden.
“With the help of these sporting stars we are determined to get Queenslander’s off the couch and into action, as well as improving the diets of adults and children.
“We want all Queenslanders to ‘Find Their 30’ – and set themselves on the path to a healthier, more active lifestyle.”
Media Contact: 3239 6172
People can now go online and access the interactive your30.com.au website, which offers practical suggestions and useful information to help people get active.
The campaign is part of the Queensland Government’s $8.4 Million Eat Well Be Active initiative, aimed at improving the health and wellbeing of Queenslanders.
“The Find Your 30 campaign is about helping Queenslanders to find that crucial 30 minutes for exercise everyday, which we all need to keep our bodies healthy,” Ms Spence said.
“We know it can be hard for people to find an additional 30 minutes a day in their already hectic lives, so this campaign is about incorporating 30 minutes of exercise into normal everyday activities.
“The your30.com.au website offers practical suggestions – it can be as simple as taking the stairs instead of the elevator, walking to the corner shop, getting off the train a stop early, walking the dog every night or going for a stroll in your lunch hour.
“Combined with choosing healthier food options, 30 minutes of exercise each day can make a real difference to a person’s health and wellbeing.
“In fact, simple activities, like brisk walking, swimming, dancing and cycling can help reduce the risk of developing heart disease, Type 2 diabetes, stroke, cancer and a range of other diseases.”
Ms Spence said the Queensland Government has committed $30 million dollars to tackle rising obesity rates.
“Less than 50% of the Queensland adult population is sufficiently active to receive health benefits, and two out of three males and one in two females are overweight.
“Even more concerning is the fact that, in Queensland, in the first year of school, 17% of boys and 20% of girls are already overweight. For most of these children this means they will then become obese adults.
“The Find Your 30 campaign aims to turn these disturbing trends around.
“To get the Find Your 30 message across to all Queenslanders, we will be running a range of radio, television and outdoor advertisements across metropolitan and regional areas.
“A number of the state’s sporting greats are supporting and promoting this Queensland Government initiative, including Eat Well Be Active Ambassador, tennis icon Pat Rafter; champion swimmer Sam Riley; and cricket legend Matthew Hayden.
“With the help of these sporting stars we are determined to get Queenslander’s off the couch and into action, as well as improving the diets of adults and children.
“We want all Queenslanders to ‘Find Their 30’ – and set themselves on the path to a healthier, more active lifestyle.”
Media Contact: 3239 6172