Liquid Animation ready to wow Asian audiences

Queensland’s world-class film and television production capabilities are impressing the international market with several locally-produced commercials ready to wow Asian audiences.

Brisbane-based Liquid Animation, one of Australia’s leading animation and digital production studios, has been making its mark in Asia, producing commercials for a range of high-profile international clients.

Minister for Trade John Mickel said Liquid Animation’s business growth in the Asian market was exciting news for Queensland, helping to raise the profile of the State’s film, television and multi-media production industries and generating valuable export dollars.

Mr Mickel said the company's well-earned success was the result of their hard work and the assistance from Trade Queensland.

“Liquid Animation has been working with Disney and exporting animation production and multimedia services to Japan since 2003, however, it needed help to broaden its range in the market,’’ Mr Mickel said.

“Since June 2006, the Trade Queensland Tokyo office has been working with Liquid Animation to help the company grow its business in Japan, introducing the team to advertising agencies, television networks, animation houses and gaming companies.”

Mr Mickel said Trade Queensland had helped secure the animator its first mainstream TV commercial with Japanese advertising agency Draft FCB, with the full-computer generated imagery (CGI) commercial for Sunkist lemons to begin screening soon in Japan.

“This commercial is expected to open many more doors for the company,” Mr Mickel said.

“This talented team has stepped up to the mark and met this challenge head on and the results of this determination are now beginning to show,” he said.

Liquid Animation Managing Director/Executive Producer Stephen Viner:

Phone: (07) 3363 5300 or mobile 0409 891 773.

Ministerial contacts: Shannon Mackay 3237 1125 or Chris Brown 3237 1944.

February 29, 2008