Published Wednesday, 30 January, 2008 at 02:22 PM

Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle

Southside workshops promote secrets for business success

Brisbane Southside small business operators and anyone thinking of starting a business are invited to take advantage of workshops being held this month to improve their chances of success.

Regional Development and Industry Minister Desley Boyle and State Member for Springwood Barbara Stone say the Leading Edge – Actions for Success workshop is the first of many run by the Regional Development Centre in Springwood to help local business thrive.

“There are a whole host of workshops on for businesses during February and I encourage people to attend,” Ms Boyle said.

Ms Stone said: “The workshop combines examples and information to help participants create strategies to attract and retain customers, while improving client relations.

“Among other things, participants will walk away with a unique selling proposition. This is a powerful and effective statement they can use each time they introduce themselves and their business.”

Ms Stone said local business people could improve their firm’s marketing methods by attending the Smart Marketing workshop, which is also on twice this month.

“Marketing is critical to many businesses. Used effectively, it can help to dramatically increase sales, gain market share from competitors, and have a business better recognised in the commercial world,” Ms Stone said.

Smart Marketing is aimed at both prospective and existing business operators who want to learn about cost-effective and proven approaches to successful business marketing.

“In reality, who doesn’t want to get the most out of their marketing efforts?” she said.

Steve Moorhouse, Director of the Brisbane Southside Regional Development Centre, said all the workshops cost $33.00 to attend.

“I’d encourage local business owners and managers to sign up for any of the range of workshops on offer. They can help you and your staff to work smarter, not harder,” Mr Moorhouse said.

“We are here to provide assistance to local business operators on a number of levels and our workshops are just one way in which we can help them grow.”

For more information, or to book for any of the workshops, contact the Department of Tourism, Regional Development and Industry Centre in Springwood on (07) 3884 7860 or visit www.dtrdi.qld.gov.au/southside

February Workshops

6 February – Leading Edge: Actions for Success, 6.00pm-9.00pm, cost $33.00, Conference Room, Southside SDIC, 6 Paxton Street, Springwood

12 February – Succession Planning: Planning For Your Future, 4.00pm-7pm, cost $33.00, Alexandra Hills Hotel, Finucane Rd (cnr McDonald), Alexandra Hills

13 February – Smart Marketing, 6.00pm-9.00pm, $33.00, Conference Room, Southside SDIC, 6 Paxton Street, Springwood

19 February – Leading Edge: Actions for Success, 9.30am-12.30pm, cost $33.00, Conference Room, Floor: Ground Floor, SmartLicence, 400 Boundary Street, Spring Hill

20 February – Managing for Profits, 6.00pm-9.00pm, $33.00, Conference Room, Southside SDIC, 6 Paxton Street, Springwood

26 February – Smart Marketing, 9.30am-12.30pm, $33.00, Conference Room, Floor: Ground Floor, SmartLicence, 400 Boundary Street, Spring Hill

27 February – Getting the Most From Your Business Planning, 6.00pm-9.00pm, $33.00, Conference Room, Southside SDIC, 6 Paxton Street, Springwood

Ends

Media contacts:

Minister Boyle: 3224 2007
Barbara Stone: 3808 4219

29 January 2008