Tropical North Queensland on show at G’Day USA
Published Friday, 18 January, 2008 at 05:54 PM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
Tropical North Queensland’s tourism industry is taking centre stage at the current G’Day USA celebrations in the United States, Tourism Minister and Member for Cairns Desley Boyle said today.
Ms Boyle said a number of campaigns and events during the ten-day program were profiling Tropical North Queensland’s extensive tourism offerings to the American market.
“G’Day USA is one of Australia’s biggest annual marketing opportunities in the United States and Queensland always plays a major role,” Ms Boyle said.
“This year, Tropical North Queensland is being promoted through a variety of events and campaigns taking place in New York and Los Angeles.
“The region will be part of a eco-tourism media event in conjunction with major travel magazine Conde Nast Traveller and will also feature heavily in a special advertorial in an upcoming edition of the magazine, which is expected to be read by more than one million people.
“In addition, holiday packages from some of Tropical North Queensland’s top operators are part of G’Day USA’s annual Great Aussie Auction, while iconic Queenslander Terri Irwin will take part in a Wildlife Warriors event in New York highlighting regions of Queensland, including Tropical North Queensland.
“There will also be a gala black tie event in Los Angeles for US travel trade, including Queensland Specialist US travel agents and wholesalers.”
Ms Boyle said the G’Day USA events would open up further opportunities to bring more American travellers down under, and particularly, to Queensland.
“Tourism Queensland has partnered with G’Day USA organiser Tourism Australia to create these fantastic opportunities for Queensland’s tourism industry in another whopping G’Day USA program,” she said.
“We’ve had great support from industry from all around Queensland to sell our diverse attractions and experiences to the American market.
“The United States is Tropical North Queensland’s third largest source market, with more than 100,000 American visitors coming to the region last year, so we already know they love Queensland!
“And our most recent figures show they’re staying longer in Tropical North Queensland, with the average length of stay rising from 5.4 nights to 6.0.
“We look forward to building on this through promotions such as G’Day USA and welcoming more of our American friends in the future.”
Ends
Media contact: Marcus Taylor 3225 1005 or Nicola Shew (Tourism Queensland) 3535 5010.
Ms Boyle said a number of campaigns and events during the ten-day program were profiling Tropical North Queensland’s extensive tourism offerings to the American market.
“G’Day USA is one of Australia’s biggest annual marketing opportunities in the United States and Queensland always plays a major role,” Ms Boyle said.
“This year, Tropical North Queensland is being promoted through a variety of events and campaigns taking place in New York and Los Angeles.
“The region will be part of a eco-tourism media event in conjunction with major travel magazine Conde Nast Traveller and will also feature heavily in a special advertorial in an upcoming edition of the magazine, which is expected to be read by more than one million people.
“In addition, holiday packages from some of Tropical North Queensland’s top operators are part of G’Day USA’s annual Great Aussie Auction, while iconic Queenslander Terri Irwin will take part in a Wildlife Warriors event in New York highlighting regions of Queensland, including Tropical North Queensland.
“There will also be a gala black tie event in Los Angeles for US travel trade, including Queensland Specialist US travel agents and wholesalers.”
Ms Boyle said the G’Day USA events would open up further opportunities to bring more American travellers down under, and particularly, to Queensland.
“Tourism Queensland has partnered with G’Day USA organiser Tourism Australia to create these fantastic opportunities for Queensland’s tourism industry in another whopping G’Day USA program,” she said.
“We’ve had great support from industry from all around Queensland to sell our diverse attractions and experiences to the American market.
“The United States is Tropical North Queensland’s third largest source market, with more than 100,000 American visitors coming to the region last year, so we already know they love Queensland!
“And our most recent figures show they’re staying longer in Tropical North Queensland, with the average length of stay rising from 5.4 nights to 6.0.
“We look forward to building on this through promotions such as G’Day USA and welcoming more of our American friends in the future.”
Ends
Media contact: Marcus Taylor 3225 1005 or Nicola Shew (Tourism Queensland) 3535 5010.