Published Friday, 14 December, 2007 at 09:59 AM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
Brisbane’s business visitors drive $412 million domestic tourism increase
Business tourism to Brisbane is growing at record levels, helping to generate an additional $412 million a year in tourism spending, Tourism Minister Desley Boyle announced today.
Ms Boyle said visitor numbers and visitor spending had experienced significant growth, shown in the National Visitor Survey for the year to September 2007.
“Brisbane is Australia’s fastest growing city and has become a national hub for business and leisure,” Ms Boyle said.
“Domestic visitors spent about $2.7 billion in Brisbane over the past year, an 18 per cent - or $412 million- increase while the numbers of visitors increased by 7 per cent to 4.9 million.”
Ms Boyle said this growth was largely driven by business tourism.
“Business tourism increased by 17 per cent (1.3 million visitors) and business tourism visitor nights increased by 28 per cent to 3.3 million nights in the year ending September 2007,” she said.
“What is particularly pleasing to see is Queenslanders supporting Queensland with a 37 per cent increase (561,000 people) in business visitors to Brisbane from within the State.
“According to Tourism Research Australia, business tourists spend significantly more than leisure tourists making this market extremely important to the tourism industry in Brisbane.
“This growth is a testament to the work being undertaken in the meeting and conventions market by the Brisbane Marketing Convention Bureau, the Brisbane Convention and Exhibition Centre and the industry.
“I also congratulate Tourism Queensland and Brisbane Airport Corporation for their ongoing efforts to increase domestic airline flights into Brisbane.”
Brisbane Domestic Tourism Snapshot (Year ending September 2007):
Total spending: $2.7 billion - up $412 million or 18%
Spending per visitor per night: $168 - up 14%
Spending per visitor per trip: $549 - up 11%
Total visitors: 4.9 million - up 7%
Total visitor nights: 15.3 million nights - up 1%
Average length-of-stay: 3.1 nights
Business tourism visitor numbers: 1.3 million - up 17%
Business tourism visitor nights: 3.3 million - up 28%
Leisure tourism visitors: 3.3 million - up 6%
Leisure tourism visitor nights: 11.0 million nights - down 3%
Intrastate leisure visitors: 2.0 million – up 18%
Ends
Media contact:
Minister Boyle: 3224 2007
Tourism Queensland: 3535 5010
14 December 2007
Ms Boyle said visitor numbers and visitor spending had experienced significant growth, shown in the National Visitor Survey for the year to September 2007.
“Brisbane is Australia’s fastest growing city and has become a national hub for business and leisure,” Ms Boyle said.
“Domestic visitors spent about $2.7 billion in Brisbane over the past year, an 18 per cent - or $412 million- increase while the numbers of visitors increased by 7 per cent to 4.9 million.”
Ms Boyle said this growth was largely driven by business tourism.
“Business tourism increased by 17 per cent (1.3 million visitors) and business tourism visitor nights increased by 28 per cent to 3.3 million nights in the year ending September 2007,” she said.
“What is particularly pleasing to see is Queenslanders supporting Queensland with a 37 per cent increase (561,000 people) in business visitors to Brisbane from within the State.
“According to Tourism Research Australia, business tourists spend significantly more than leisure tourists making this market extremely important to the tourism industry in Brisbane.
“This growth is a testament to the work being undertaken in the meeting and conventions market by the Brisbane Marketing Convention Bureau, the Brisbane Convention and Exhibition Centre and the industry.
“I also congratulate Tourism Queensland and Brisbane Airport Corporation for their ongoing efforts to increase domestic airline flights into Brisbane.”
Brisbane Domestic Tourism Snapshot (Year ending September 2007):
Total spending: $2.7 billion - up $412 million or 18%
Spending per visitor per night: $168 - up 14%
Spending per visitor per trip: $549 - up 11%
Total visitors: 4.9 million - up 7%
Total visitor nights: 15.3 million nights - up 1%
Average length-of-stay: 3.1 nights
Business tourism visitor numbers: 1.3 million - up 17%
Business tourism visitor nights: 3.3 million - up 28%
Leisure tourism visitors: 3.3 million - up 6%
Leisure tourism visitor nights: 11.0 million nights - down 3%
Intrastate leisure visitors: 2.0 million – up 18%
Ends
Media contact:
Minister Boyle: 3224 2007
Tourism Queensland: 3535 5010
14 December 2007