Domestic tourists spend $2 billion in Brisbane
Published Friday, 14 September, 2007 at 10:25 AM
Minister for Tourism, Regional Development and Industry
The Honourable Desley Boyle
Spending in Brisbane by domestic visitors increased by $230 million over the past year according to the latest National Visitor Survey results.
Desley Boyle, who was sworn in as Minister for Tourism, Regional Development and Industry yesterday, said the figures were excellent news for the tourism industry.
She said the increase in expenditure was led by more than 4.74 million domestic tourists, a three per cent increase from the same time last year.
“Visitor spending in Brisbane increased by 10 per cent over the past year with tourists now spending more than $422 per trip,” Ms Boyle said.
“A significant 29 per cent increase was seen from the business tourism market, with more than 1.35 million business visitors staying in the state capital last year.
“The amount of time business tourists are spending in Brisbane has increased 46 per cent to 3.34 million visitor nights.
“Brisbane’s two biggest domestic business tourism markets were Sydney and Melbourne which grew 35 per cent and 14 per cent respectively.”
Ms Boyle said Queenslanders continued to spend and stay locally and made up 57 per cent of the city’s holidaymakers.
“The Queensland Government has invested in a wide range of tourism-related infrastructure including international sporting and cultural facilities to make Brisbane a truly desirable holiday destination,” she said.
“Last year, more than 606,000 Brisbane residents were lured by local tourism offerings and holidayed in their own city, a nine per cent annual increase.
“Local increases were supported by a 14 per cent increase from Melbourne visitors (52,400) and a total 4 per cent increase from regional Victorian visitors (4,100).”
Ms Boyle said the partnership that existed between the State Government, Tourism Queensland and Brisbane Marketing was one of the key factors in the regions ongoing tourism success.
“The Queensland Government has provided significant support to the region’s ‘Sleepy Little Town’ domestic advertising campaign over the past two years,” she said.
“The Queensland Government, through Tourism Queensland, will ensure key actions from Queensland Tourism Strategy continue to support the region as it embarks on the new Brand Brisbane initiative.
“More and more interstate holidaymakers and business people are waking up to Brisbane’s unique business and leisure tourism offerings.”
Ends
Media contact: Mark Symons 3225 1005 or Marcus Taylor (Tourism Queensland) 3535 5010/0419 646 121
14 September 2007
Desley Boyle, who was sworn in as Minister for Tourism, Regional Development and Industry yesterday, said the figures were excellent news for the tourism industry.
She said the increase in expenditure was led by more than 4.74 million domestic tourists, a three per cent increase from the same time last year.
“Visitor spending in Brisbane increased by 10 per cent over the past year with tourists now spending more than $422 per trip,” Ms Boyle said.
“A significant 29 per cent increase was seen from the business tourism market, with more than 1.35 million business visitors staying in the state capital last year.
“The amount of time business tourists are spending in Brisbane has increased 46 per cent to 3.34 million visitor nights.
“Brisbane’s two biggest domestic business tourism markets were Sydney and Melbourne which grew 35 per cent and 14 per cent respectively.”
Ms Boyle said Queenslanders continued to spend and stay locally and made up 57 per cent of the city’s holidaymakers.
“The Queensland Government has invested in a wide range of tourism-related infrastructure including international sporting and cultural facilities to make Brisbane a truly desirable holiday destination,” she said.
“Last year, more than 606,000 Brisbane residents were lured by local tourism offerings and holidayed in their own city, a nine per cent annual increase.
“Local increases were supported by a 14 per cent increase from Melbourne visitors (52,400) and a total 4 per cent increase from regional Victorian visitors (4,100).”
Ms Boyle said the partnership that existed between the State Government, Tourism Queensland and Brisbane Marketing was one of the key factors in the regions ongoing tourism success.
“The Queensland Government has provided significant support to the region’s ‘Sleepy Little Town’ domestic advertising campaign over the past two years,” she said.
“The Queensland Government, through Tourism Queensland, will ensure key actions from Queensland Tourism Strategy continue to support the region as it embarks on the new Brand Brisbane initiative.
“More and more interstate holidaymakers and business people are waking up to Brisbane’s unique business and leisure tourism offerings.”
Ends
Media contact: Mark Symons 3225 1005 or Marcus Taylor (Tourism Queensland) 3535 5010/0419 646 121
14 September 2007