MEDIA STATEMENT: Queensland beckons Aussies for Easter holidays

Queensland beckons Aussies for Easter holidays 

• Easter school holiday period set to boost Queensland tourism.
• One in six Aussies intend to visit the Sunshine State.
• Visitation surge set to provide industry lifeline as the state grapples with natural disasters. 

The Crisafulli Government’s Tourism Disaster Recovery Package has helped position Queensland to be the most popular holiday destination in the country these Easter holidays. 

New data released by Tourism and Events Queensland (TEQ) shows 18 per cent of Australians intend to visit a Queensland destination in the coming Easter holiday period – more than any other state. 

One in five residents from New South Wales said they were intending to visit Queensland for at least one night, followed by one in ten Victorians. 

The Gold Coast, Brisbane and the Sunshine Coast are the most popular destinations, while regional Queensland continues to grow in popularity for interstate visitors.  

Road travel is becoming more common with 49 per cent of prospective visitors intending to travel by car on their trip, while more than half of visitors will fly to holiday in Queensland.  

The Queensland events calendar is also anticipated to be a key driver, with big calendar items such as the Tour de Brisbane, Australian Boardriders Battle Grand Final and the Gold Coast Film Festival set to draw crowds from across the country. 

Minister for the Environment and Tourism Andrew Powell said this is great news for Queensland after a tough start to the year. 

“Queensland is open for business and our tourism operators are gearing up for a busy Easter holiday period,” Minister Powell said. 

“We promised there would be no daylight between response and recovery, and this data proves that the quick action of the Crisafulli Government has paid off. 

“We will continue to stand shoulder to shoulder with our tourism operators and I encourage anyone who is need of a holiday to come to the Sunshine State.” 

Tourism and Events Queensland CEO Craig Davidson said the new data was an encouraging sign. 

“A significant number of Aussies intending to visit Queensland over the Easter period, more than any other state,” Mr Davidson said. 

“While Outback Queensland is dealing with a weather event, we know they will bounce back quickly – and like the rest of the state also be open for business. 

“Anyone considering a Queensland holiday this Easter should take full advantage of the hundreds of great holiday deals available right now on Queensland.com, across everything from accommodation options to activities and restaurants.” 

ENDS 

ADDITIONAL INFORMATION: 

Australians’ intention to visit the following States in the Easter (April) holiday period: 

• Queensland – 18%
• Victoria – 12%
• New South Wales – 11%
• South Australia – 6%
• Western Australia – 5%
• Northern Territory – 3%
• Tasmania – 3%
• Australian Capital Territory – 3% 

Additional Findings: 

• Over the Easter break, over a third (35%) of Queensland intenders will be travelling with children, 31% intend to travel as a couple and 22% intend to travel solo.
• 62% of those intending to visit the Sunshine State this April holidays intend to spend over $1,000 on their trip.
• 71% of Australians feel like they really need a holiday. 

MEDIA CONTACT: Dani Sharp 0434 835 487