MEDIA STATEMENT: Queensland tourism: Open for business 

Queensland tourism: Open for business 

• Crisafulli Government launching a major marketing campaign to support tourism, an industry worth $34.7 billion to the State.
• Airfare sales and holiday deals available before and after Easter.
• Queensland welcoming visitors following two major weather events. 

The Crisafulli Government is launching a major marketing campaign to spread the word that Queensland is open for the holidays, after two major weather events this year. 

All three major Australian airlines will launch airfare sales to Queensland destinations over the next four weeks, while Tourism and Events Queensland’s ‘Too Great to Wait’ campaign will promote holidays deals on Queensland.com. 

The major marketing activity follows flood events in North Queensland and the impacts of ex-Tropical Cyclone Alfred on South East Queensland. 

Sale airfares will be rolled out in waves across different travel periods, including before and after the Easter long weekend, with Aussies urged to look out for bargains and be ready to nab their next Queensland holiday. 

Supported by the Crisafulli Government, the Brisbane Economic Development Agency, Experience Gold Coast and Visit Sunshine Coast will also lead targeted campaigns drive demand, showcasing their regions as must-visit destinations.  

The Crisafulli Government is ensuring there is no daylight between response and recovery, delivering for tourism operators across the State.   

Environment and Tourism Minister Andrew Powell said Queensland’s resilience was once again on display during the coverage of extreme weather. 

“Queensland is open and welcoming visitors, and we want all Australians to know it,” Minister Powell said. 

“We’re letting everyone know that Queenslanders are resilient, we’re open for business and we’re an incredible holiday destination. 

“If you’ve been dreaming of a holiday, make it a Queensland holiday. 

“With strong airline partnerships, targeted marketing, and unbeatable holiday deals, we are making it easier than ever for people to choose Queensland for their next trip. 

“Tourism is an industry that brings $95 million a day into our economy. It’s a vital economic pillar and this investment is key to reinvigorating the industry.” 

Tourism and Events Queensland’s Ollie Philpot said the aviation industry’s swift support was instrumental in Queensland’s tourism recovery. 

“The Qantas Group and Virgin Australia were eager to come on board and help Queensland bounce back,” Mr Philpot said.