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    Coat of ArmsMedia Release
    Premier
    The Honourable Campbell Newman

    Advertising expenses plummet under LNP

    Premier
    The Honourable Campbell Newman

    Thursday, August 09, 2012

    Advertising expenses plummet under LNP

    The State Government is delivering on its promise to rein in spending, announcing a 75 per cent decrease in advertising costs since taking office.

    Premier Campbell Newman said it showed the LNP was serious about getting Queensland back on track.

    “In the April to June quarter this year the departmental spend on advertising was $4.07 million,” Mr Newman said.

    “That’s a sharp drop on the same time last year, when Labor spent $16 million of taxpayers’ money.

    “I expect the next quarter to be even better, with costs decreasing on a month-to-month basis, from April ($1,887,955), to May ($1,480,931) and June ($701,901).

    “The vast difference between 2011 and 2012 is a stark reminder of the waste and reckless financial mismanagement of Labor, which left us with a debt fast approaching $100 billion.

    “This level of spending was unsustainable and highlights the size of the mountain we have to climb to bring the state’s finances under control.

    “The sooner we can do this, the sooner we can do even more to revitalise frontline services and improve the cost of living for Queenslanders.”

    The advertising breakdown shows:

    • 70 per cent or $2.86 million was spent in advertising campaigns such as Quit Smoking
    • 30 per cent or $1.21 million was spent in non-campaign advertising which includes frontline recruitment and public notices such as road closures.

    Mr Newman said a further breakdown revealed advertising spending is being diverted into the areas that need it most.

    “Departments such as Health and Education are taking the bulk of the advertising spend, while Police had a significant increase between April and June,” he said.

    “This is just another way we are working to revitalise frontline services.”

    [ENDS] 9 August 2012

    Media Contact: Premier’s Office – 3224 4500