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    Coat of ArmsMedia Release
    JOINT STATEMENT
    Minister for Natural Resources, Mines and Energy and Minister for Trade
    The Honourable Stephen Robertson
    Minister for Primary Industries, Fisheries and Rural and Regional Queensland
    The Honourable Tim Mulherin

    It’s all in our Aussie genes

    JOINT STATEMENT

    Minister for Natural Resources, Mines and Energy and Minister for Trade
    The Honourable Stephen Robertson

    Minister for Primary Industries, Fisheries and Rural and Regional Queensland
    The Honourable Tim Mulherin

    Wednesday, October 06, 2010

    It’s all in our Aussie genes

    Longevity, hardiness and adaptability are the superior traits of Australia’s tropical livestock breeds that Queensland is set to sell to overseas buyers in a new marketing initiative.

    The Queensland Government, Beef Australia and the livestock industry are partnering to develop livestock genetics as a key export for Queensland.

    Trade Minister Stephen Robertson said overseas markets had already shown significant interest in our genetics.

    “Queensland is well-known as a competitive producer of world-class beef, exporting more than $3 billion in beef commodities to more than 100 countries each year,” Mr Robertson said.

    “Selling our genetics to overseas buyers is a value-added service that appeals to livestock operators wanting to enhance the performance of their stock.

    “Queensland currently exports genetics or live breeding animals to many countries in Asia, the Middle East and the Americas, with potential opportunities identified in Eastern Europe.

    “To build on these exports we need to be more savvy in our marketing to highlight the competitive advantages our products offer.”

    Minister for Primary Industries Fisheries, Rural and regional Queensland Tim Mulherin said Queensland has the unique advantage of a diverse climate that allows us to produce livestock and genetics that are suitable for virtually any tropical location in the world.

    “Queensland producers have bred stock specifically adapted to the diversity of the region’s climate,” Mr Mulherin said.

    “Having stock that are well adapted to the environment they will enter is vital for the successful production of top quality beef and genetics.

    “Australia’s isolation and stringent biosecurity are also key advantages, helping to keep us free from the world’s serious cattle diseases, and therefore making us the obvious choice for sourcing healthy, quality livestock.”

    Mr Robertson said the first step in the new marketing strategy is to form an export working group to coordinate promotion of Queensland’s genetics products to the world.

    “The group will work together to raise awareness of Australian livestock genetics available for export, market the products, facilitate trade and represent the interests of their industry.

    “Activities are already underway to develop a marketing strategy, with industry stakeholders meeting to discuss ideas for coordinated promotion.

    “Our ultimate goal would be to match exports of our commercial beef industry with beef breeding seedstock sales.

    “We’re keen to develop a portfolio of livestock genetic exports including semen, live cattle for breeding, and accompanying technical services to demonstrate how we can value add to our customers’ production systems.

    “The diversity of our gene pool and the state-of-the-art facilities, research and technology we have available are strong selling points for buyers we can capitalise on,” Mr Robertson said.

    For further information on Australia’s tropical livestock genetics industry, contact the Department of Employment, Economic Development and Innovation on 13 25 23 or email callweb@dpi.qld.gov.au

    Media: Minister Robertson’s office: 0417 154 660

    Minister Mulherin’s office: 32396530