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    Coat of ArmsMedia Release
    Transport/Main Roads
    The Honourable Stephen Bredhauer

    New Tilt Train will knock your socks off

    Transport/Main Roads
    The Honourable Stephen Bredhauer

    Friday, May 09, 2003

    New Tilt Train will knock your socks off

    The start of the first Cairns Tilt Train service is on track with the launch of television commercials this Sunday - and planning underway for a series of community celebrations to welcome the train.

    Giving a sneak preview of the television ads today, Transport and Main Roads Minister Steve Bredhauer said the advertising campaign was based on the theme - "The New Tilt Train - It'll Knock Your Socks Off".

    "The campaign will initially target Mackay, Townsville and Cairns, with both print and television commercials starting on May 11," he said.

    "Brisbane viewers will get to see the ads from May 18, with a fresh run of commercials from June 8 leading up to the train's first run on June 15."

    The campaign will include radio, outdoor posters and tourism media.

    Mr Bredhauer also announced towns and cities from Sarina to Cairns would hold events to celebrate the start of the Tilt Train service next month.

    He said a string of community celebrations would mark the journey of the Tilt Train as it made its way to Cairns for the June 15 launch.

    "Events will be held across North Queensland to welcome the start of this important new service," he said.

    "The celebrations will feature community groups, and special murals will be commissioned in each area to showcase the region and the role the Tilt Train will play.

    "The Cairns Tilt Train represents fresh opportunities and will boost the economies of towns across the North."

    Events will be held in Sarina, Mackay, Proserpine, Bowen, Ayr, Townsville, Ingham, Tully and Innisfail, with a big send-off to launch the first service from Cairns.

    Dates and details of each event will be announced later this month.

    Mr Bredhauer said the $139 million Cairns Tilt Train was an election promise to the people of Queensland and would knock seven hours off the Brisbane-Cairns journey.

    "This is the start of a new era in train travel in North Queensland," he said.

    "The journey will take under 25 hours, travelling through some of the most spectacular scenery the State has to offer while the passengers enjoy business class seating and individual entertainment systems."

    Media inquiries: Louise Foley, Senior Media Advisor (07) 3235 4826 or 0407 966 829 ... Marie Low, Media Advisor (07) 3237 1944 or 0408 725 308.