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    Coat of ArmsMedia Release
    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    LESS means more for Bundaberg’s startup community

    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    Friday, September 08, 2017

    LESS means more for Bundaberg’s startup community

    The Bundaberg region’s startup community is set to be boosted with the arrival of the highly successful South American LESS Industries at The Generator Bundy co-working space.

    Minister for Innovation, Science and the Digital Economy Leeanne Enoch – who will be in Bundaberg next week - said LESS Industries is part of a new wave of global entrepreneurs relocating to Queensland as part of the second round of the Palaszczuk Government’s Advance Queensland Hot DesQ initiative.

    “Our global reputation as the Startup State in Australia continues to gain momentum with 28 startups from nine countries and two Australian states confirmed to relocate to Queensland and join our innovation movement,” Ms Enoch said.

    “These startups will leverage off our proximity to the Asia Pacific as well as our sectoral strengths and growing industries in agtech, health, education, tourism and robotics.”

    LESS Industries, with offices in Chile and Argentina, has a track record of innovation in agriculture, with co-founders Sebastian Cerone and Andrei Vahznov arriving in Bundaberg later this month.

    Mr Cerone said LESS Industries’ products were used for increasing efficiency of irrigation, frost detection in grape cultivation, and reduction of spoilage in grain storage.

    “Since Queensland is one of the world’s leading producers of fruit and vegetables, we think our company can bring significant benefits by improving efficiency of resource use, thereby making this industry more profitable,” Mr Cerone said.

    “We are very happy to be based in Bundaberg since it is close to so many of our potential customers and our host organisation is focused on IoT innovation.”

    The Generator co-founder Eleanor Carey said having LESS Industries embedded in the Bundaberg startup community will be invaluable, given the agricultural nature of the region.

    “One of big the focuses for our community here is to increase tech skills and broaden people’s understanding of what is possible,” Ms Carey said.

    “We are so excited to welcome LESS Industries to the region and are sure that the agricultural sector here will collaborate well to achieve outcomes on all sides.”

    Member for Bundaberg Leanne Donaldson also urged locals to get involved in next week’s free Hot Entrepreneurs interactive panel, featuring three world-class startups from the Hot DesQ program, to be hosted at The Generator on September 12.

    "Bundaberg’s startup community will benefit from this panel, and the arrival of LESS Industries,” Ms Donaldson said. “The panel will give Bundaberg entrepreneurs an opportunity to learn about how to take the first step, or next step, with their startup.”

    Hot DesQ applicants receive up to $100,000 to relocate their business to Queensland for six months at one of Queensland’s host organisations in Brisbane, Cairns, Townsville, Gold Coast, Ipswich, Sunshine Coast, Bundaberg, Rockhampton and Toowoomba.

    Advance Queensland is the Palaszczuk Government’s $420 million whole-of-government initiative, supporting jobs across a range of industry sectors.

    For more information about Hot DesQ or to see the full list of Round 2 recipients, visit

    The Hot Entrepreneurs panel event is free and tickets can be booked online via


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