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    Coat of ArmsMedia Release
    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    Palaszczuk Government backs Qld startup expanding into multibillion-dollar global market

    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    Thursday, June 08, 2017

    Palaszczuk Government backs Qld startup expanding into multibillion-dollar global market

    A Queensland startup will begin exporting high quality gourmet pet treats to Japan’s multibillion-dollar pet industry with support from the Palaszczuk Government’s Advance Queensland initiative.

    Speaking from the Huds and Toke head office in Warana today (Thursday), Innovation Minister Leeanne Enoch said the Sunshine Coast business is at an exciting stage where they are expanding rapidly and taking their products to the global stage.

    “The Advance Queensland Ignite Ideas fund is enabling our homegrown innovators to reach global markets, and improve the productivity and competitiveness of key industries in Queensland,” Ms Enoch said.

    “If we want to get serious about building our economy, strengthening our competitive advantage and creating jobs, then we must support our Queensland businesses by helping them with the commercialisation of their innovations.

    “Huds and Toke is just one example of a Queensland business with huge potential that has benefited greatly from extra support to launch their product into the global marketplace.”

    Founded in 2013, Huds and Toke design, create and manufacture high-quality gourmet pet treats for dogs, cats, horses and other small animals from their own purpose-built factory. It received close to $90,000 in Advance Queensland Ignite Ideas funding in April to grow and expand into international markets.

    “We’ve got our own factory, we’re continuing to employ locals, and we’re making everything right here on the Sunshine Coast – proving to the wider business community that it’s still possible to manufacture in Queensland rather than offshore,” co-founder and General Manager Russell Gibbons said.

    “Our first shipment of pet treats will be arriving in Japan shortly, which is a real game-changer for us. Japan’s pet industry is turning over around $18 billion a year, with the population owning close to 13 million dogs, and they’re spending about $400 million on pet treats each year.”

    Mr Gibbons said the Ignite Ideas funding helped them turn their ideas into reality by allowing them to invest in a supply chain, build an e-commerce platform and protect their intellectual property.

    Under the Advance Queensland Ignite Ideas fund, nearly 120 businesses throughout Queensland have shared in close to $16.5 million to bring their innovative products to market.

    Advance Queensland is the Palaszczuk Government's $405 million whole-of-government initiative focusing on harnessing innovation to unlock business potential, grow our regions, foster new industries, and give future generations the necessary skills and knowledge for the jobs of tomorrow.

    Professional export advisor and mentor Dr Dean Alle has been advising Huds and Toke about expanding into the overseas market.

    “Over the past few months, I’ve been providing advice around intellectual property protection and market entry to ensure Huds and Toke can break into the international market successfully,” Dr Alle said.

    “They’ve been working intensely over the past few years and they’ve got some big plans to break into other markets like Singapore and Germany.”

    Visit the Advance Queensland Ignite Ideas Fund webpage for more information on the program and its recipients.

    ENDS

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