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    Coat of ArmsMedia Release
    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    Palaszczuk Government-backed 'Hot Entrepreneur' relocates startup to Brisbane

    Minister for Innovation, Science and the Digital Economy and Minister for Small Business
    The Honourable Leeanne Enoch

    Friday, June 30, 2017

    Palaszczuk Government-backed 'Hot Entrepreneur' relocates startup to Brisbane

    Australian-born Holly Cardew has come a long way since selling designer bags on eBay at the young age of 14.

    Minister for Innovation, Science and the Digital Economy Leeanne Enoch said Holly - who is a Silicon Valley success story – is sharing her experience and connections as part of the Palaszczuk Government’s Advance Queensland Hot DesQ program.

    “Hot DesQ is an Australian-first initiative, where some of the world’s most innovative minds are competing to come to Queensland to pursue business opportunities and help build a vibrant entrepreneurial culture in Queensland,” Ms Enoch said.

    “The Hot DesQ program is attracting high calibre international and interstate startups to locate to Queensland, and this provides an amazing opportunity for our local startups.

    “As part of the Hot DesQ ‘Hot Entrepreneur’ series, Holly recently visited far north Queensland to mentor local startups and share her journey with as many Queenslanders as possible.

    “Holly is just one of many successful entrepreneurs to be sharing their expertise as part of the program,” Ms Enoch said.

    Holly, 29, recently relocated back home and says “it’s not just for the coffee” but rather an exciting opportunity that would help grow her company Pixc – a startup that provides a quick, efficient and easy way to create retail ready images for online stores.

    “I was attracted to Queensland under the Advance Queensland Hot DesQ program where startups are encouraged to relocate and be part of Australia’s newest entrepreneurial community,” Ms Cardew said.

    “Although Queensland’s startup community is relatively new, I was pleasantly surprised about how much goes on, as well as how much Advance Queensland is doing to assist startups.

    “The program has enabled us to hire extra talent and build other features like automation.

    “I’ve always been entrepreneurial from a young age when I was selling Longchamp bags on eBay back in 2002. I’ve had many business ideas over the years – one of them being Pixc – and it was an idea that I really felt would go somewhere.”

    Sam Sheehan, co-founder of WineMinder – a Brisbane startup providing a seamless cellar management solution – has been mentored by Holly over the past few months.

    “Holly has provided me with great insight into cross-border dealings as well as introducing me to her vast network which has helped with many different facets of my company,” he said.

    “From crowdfunding through to introductions to people in China that deal with manufacturing – she is always happy to lend a hand to chat through how everything is going.”

    Advance Queensland is the Palaszczuk Government’s $420 million whole-of-government initiative, supporting jobs across a range of industry sectors.

    For more information on the Advance Queensland Hot DesQ program, visit http://www.hotdesq.com.au/

    ENDS

    MEDIA 0412 393 909